Seduction Theory

Seduction Theory by Universal Flowering is a fragrance for women and men. Seduction Theory was launched in 2024. The fragrance features Jasmine, Tobacco, Martini, Lychee, Black Currant, Myrrh and elemi. Drawing inspiration from a shared interest in psychoanalytic observation, eroticism, and individuation, Seduction Theory evokes the abandoned theories of Sigmund Freud that opened the door to the subconscious world of seduction. It echoes back to transgressive campaigns of the past, bad ideas, the tension of opposites, and the magnetism of these forces. The drive of fantasy and projection; scent holds the power of seduction.